• North of England Newspapers
• The Northern Echo
• The Darlington &
Stockton Times
• Advertiser Free Series
• Advertiser North Series
• Advertiser South Series
• North Yorkshire Advertiser
• The Clarion
• Digital Media
• Classified Advertising
• Recruitment Advertising
• Property Advertising
• Motors Advertising
• Media Factory
 
 
Property Advertising
Introduction

North of England Newspapers¹ titles are market leaders for property advertising in the area and produce some of the finest and most comprehensive publications available.

¹Echo Homes & Property Guide¹ is a 64 page colour pull-out containing useful editorial and is produced every Friday within the Darlington and South West Durham Edition of the Northern Echo. In County Durham the Advertiser Series is a complement to The Northern Echo with an average of 44 pages of property each week.

In North Yorkshire the needs of the property market are catered for by the Darlington & Stockton Times, which boasts a generous seven pages every week including colour.
Market Facts
• Whilst one fifth of adults are very or fairly likely to buy a home in the next three years, almost three-fifths (58%) of adults browse through property advertising at some time.
• Practically all of these are readers of the regional press at least quite often.
• Readership of property advertising is higher than average amongst those aged 25-54 (67%), those in social grades AB (72%) and those in homes they own.
Key Facts
• North of England Newspapers¹ titles are considered to be the best source of property information in the area.
• 63% of adults expressing a preference find any North of England Newspapers¹ title the most useful for advertisements for flats and houses.
• One third of adults would like to see articles on the home and garden when designing their own newspaper.
• 7% of Northern Echo readers expect to move house in the next 12 months.
• The average mileage a Northern Echo reader is prepared to travel when moving house is slightly over 15 miles.
• The majority (90%) of Northern Echo readers have lived in the area for over 10 years.
• 10% (5,000) of Darlington & Stockton Times readers expect to move home within the next 2 years.
• Darlington & Stockton readers are prepared to travel up to 20 miles when moving house.
Most Useful Media for Flats and Houses
Sources of Property Advertising