| Introduction |
|
The Darlington & Stockton Times is
North of England Newspapersı longest established paid-for
title and was first published in 1847. The paper has
always been primarily concerned with rural rather than
urban issues and enjoys the enviable reputation of being
one of the countryıs most prestigious rural weeklies.
The Darlington & Stockton Times provides a thorough
and concise digest of the weekıs news. Although the
paper is especially proud of its local government reporting,
its speciality has always been its agricultural content.
It is an important source of local information and read
in earnest by men and women who take part in country
activities and pursuits.
|
|
| Key
Facts |
| 10% Core Readership |
54,000 |
| Area Penetration |
32% |
| Type |
Weekly
Paid For |
| Format |
Broadsheet |
| Time Spent Reading |
39
minutes |
| Editions |
Three |
| County
Durham, North Yorkshire, Cleveland |
| Published |
Friday |
| Performance |
| • |
Readership of The Darlington
& Stockton Times across its marketing area is 32%. |
| • |
There is no effective weekly
paid for competition across the whole of the area covered
by the Darlington & Stockton Times. |
| • |
The only other regional paid
for title with reasonable coverage is The Northern Echo
with 28% average issue readership. |
| • |
The Darlington & Stockton
Times provides good cumulative readership. An advertisment
placed in the D&S Times for two weeks will reach 37%
of all adults. Coverage rises to 41% across four weeks. |
|
| 1 Issue |
32% |
3 Issues |
39% |
| 2 Issues |
37% |
4 Issues |
41% |
|
| Readership
Comparison |
|
* Source NOP Dec 97
|
|
|
|
| Sex |
|
|
|
| Age |
|
|
| The readership of the Darlington
& Stockton Times is particularly strong in the 35-54
age group, who are above average in their spending within
most consumer goods and service catagories. |
|
|
 |
| Platforms |
|
The Darlington & Stockton Times is
a traditional weekly newspaper providing a comprehensive
local news service and forum for the predominantly rural
community.
Its strength lies in its commitment
to local news, which is presented in a no nonsense,
unsensational style; a style perfectly suited to its
readership.
In an attempt to satisfy the
needs of its diverse readership, the Darlington & Stockton
Times produces several sections and supplements designed
specifically to cater for individual interests.
|
|
|
Farming
Matters and Market Prices
|
|
Weekly in paper, local and national
farming news and regional livestock prices.
|
|
|
Auctions
|
|
Weekly comprehensive advert listings
of forthcoming livestock, property and antique sales.
|
|
|
D&S
Recruitment
|
|
Weekly recruitment section featuring
all the latest vacancies.
|
|
|
D&S
Property
|
|
Our weekly guide to the North Yorkshire
housing market featuring the latest premier properties
available.
|
|
|
Farming
Review
|
|
Colour tabloid supplement produced
three times a year in spring, autumn and again at the
year end. This publication provides in-depth features
on the major agricultural issues affecting the area.
|
|
|
Regular
Platforms
|
|
In addition to the local news service
the Darlington & Stockton Times is renowned for its
coverage of country issues and especially its understanding
of farming matters. Indeed the newspaper has often been
referred to as ³The Farmerıs Bible³.
|
|
| Circulation
Area |
|
|
Postal Districts Covered
DL1
to 3 DL 6 to 13 HG
4 & 5 TS 1, 9, 15,
21 YO 6, 7, 21 |
|
| Socio-Economic
Groups |
|
|
| The social class profiles
of the Darlington & Stockton Times readership has
a pronounced skew towards the proffessional and managerial
groups with an ABC1 average issue reabership of 57%. |
|
|
