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| Advertiser North Series |
| Introduction |
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The Advertiser North Series is comprised
of three titles: the Durham Advertiser; Chester-le-Street
Advertiser and the Consett & Stanley Advertiser Read by 125,069*
people each week, these newspapers provide an unrivalled weekly
advertising, news and information service in the North and
West of the county. Their popularity is reflected in the exceptionally
high average reading time of 21* minutes. The papers are bright,
cheerful tabloids, well respected by their readers.
* Source NOP Dec 97. 10% core area
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| Series
Key Facts |
Durham
Advertiser |
Consett
& Stanley Advertiser |
Chester-le-Street
Advertiser |
| 10% Core Readership |
132,000 |
51,000 |
46,000 |
27,000 |
| Area Penetration |
74% |
63% |
72% |
65% |
| Time Spent Reading |
21
minutes |
21 minutes |
22 minutes |
21 minutes |
| Format/Type/Titles |
Tobloid/Weekly
Free/ Three |
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| Series
Circulation Area |
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| Series
Marketing Areas |
| Area |
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Sector |
| Durham
Advertiser |
| DH1 |
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1,2,3,4,5 |
| DH6 |
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1,4,5 |
| DH7 |
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6,7,8,9 |
| Chester-le-Street |
| DH2 |
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1,2,3 |
| DH3 |
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3,4 |
| DH7 |
|
6 |
| Consett
& Stanley |
| DH7 |
|
0 |
| DH8 |
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0,5,6,7,8,9 |
| DH9 |
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0,6,7,8,9 |
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| Sex |
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| Socio-Economic
Groups |
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| The readership profile of
the Advertiser North Series is a very close match to the
adult population profile. |
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| Age |
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| The Advertiser North Series performs
particularly well in the 35-44 year age group. |
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| Area
Population Profile |
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