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| Advertiser South Series |
| Introduction |
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The Advertiser South Series is comprised
of two bright and cheerful tabloids serving the major population
centres of southern County Durham. They are the Darlington,
Aycliffe & Sedgefield Advertiser, and the Wear Valley Advertiser.
The Advertiser South Series provides a community based news,
sports and information service, backed by a comprehensive
advertising platform. Read by 163,096 people each week these
newspapers achieve almost blanket coverage in South Durham.
They are amongst the most popular free newspapers in the North
of England and this is reflected in the above average, 19
minutes spent reading them.
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| Series
Key Facts |
Darlington,
Aycliffe & Sedgefield |
Wear
Valley |
| 10% Core Readership |
166,000 |
111,000 |
54,000 |
| Area Penetration |
79% |
82% |
70% |
| Time Spent Reading |
19
minutes |
16 minutes |
22 minutes |
| Format/Type/Titles |
Tobloid/Weekly
Free/ Two |
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| Series
Circulation Area |
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| Series
Marketing Areas |
| Area |
|
Sector |
| Darlington,
Aycliffe & Sedgfield |
| DL1 |
|
1,2,3,4,5 |
| DL2 |
|
1,2,3 |
| DL3 |
|
0,6,7,8,9 |
| DL5 |
|
4,5,6,7 |
| DL17 |
|
0,8,9 |
| TS21 |
|
2,3,4 |
| Wear
Valley |
| DL4 |
|
1,2 |
| DL5 |
|
7 |
| DL13 |
|
3 |
| DL14 |
|
0,6,7,8,9 |
| DL15 |
|
0,8,9 |
| DL16 |
|
6,7 |
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| Sex |
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| Socio-Economic
Groups |
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*Source NOP Dec 97
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| The readership profile of
the Advertiser South Series bears a very close resemblance
to the adult population profile. |
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| Age |
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| The Advertiser South Series performs
paricularly well in the C1 social grouping, achieving a penetration
of 79% |
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| Area
Population Profile |
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