| Introduction |
|
Although the Durham Advertiser began
its life in 1814, the Advertiser Free Series as it is
today started in 1984. There are 6 titles: the Darlington,
Aycliffe & Sedgefield Advertiser; the Wear Valley Advertiser;
the Durham Advertiser; the Chester-le Street Advertiser;
the Consett & Stanley Advertiser and the North Yorkshire
Advertiser. Read by 330,000* people each week, these
bright and cheerful tabloids achieve widespread coverage
in County Durham and North Yorkshire. They are among
the most popular free newspapers in the North of England
and provide a community based news and information service
in addition to comprehensive advertising. Sister titles
are the regional daily, The Northern Echo and the weekly
Darlington & Stockton Times.
* Source NOP Dec 97 10% Core area
|
|
| Key
Facts |
| 10% Core Readership |
330,000 |
| Area Penetration |
72% |
| Type |
Weekly
Free |
| Format |
Tobloid |
| Time Spent Reading |
19
minutes |
| Titles |
Six |
| Series
Marketing Areas |
| Area |
|
Sector |
| Durham |
| DH1 |
|
1,2,3,4,5 |
| DH6 |
|
1,4,5 |
| DH7 |
|
6,7,8,9 |
| Chester-le-Street |
| DH2 |
|
1,2,3 |
| DH3 |
|
3,4 |
| DH7 |
|
6 |
| Consett
& Stanley |
| DH7 |
|
0 |
| DH8 |
|
0,5,6,7,8,9 |
| DH9 |
|
0,6,7,8,9 |
| Darlington,
Aycliffe & Sedgfield |
| DL1 |
|
1,2,3,4,5 |
| DL2 |
|
1,2,3 |
| DL3 |
|
0,6,7,8,9 |
| DL5 |
|
4,5,6,7 |
| DL17 |
|
0,8,9 |
| TS21 |
|
2,3,4 |
| Wear
Valley |
| DL4 |
|
1,2 |
| DL5 |
|
7 |
| DL13 |
|
3 |
| DL14 |
|
0,6,7,8,9 |
| DL15 |
|
0,8,9 |
| DL16 |
|
6,7 |
| North
Yorkshire |
| DL6 |
|
1,2 |
| DL7 |
|
0,8,9 |
| DL8 |
|
1,2,5 |
| DL9 |
|
3,4 |
| DL10 |
|
4,5,7 |
| HG4 |
|
4 |
| YO7 |
|
1,2,4 |
|
| |
|
 |
| Sex |
|
|
|
| Age |
|
|
| The Advertiser Series performs
particularly well in the 35-44 year age group. |
|
| Socio-Economic
Groups |
|
|
| The readership profile of
the Advertiser Series is a very close match to the adult
population profile. |
|
|
