| Introduction |
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Readers recognise the quality and value
of classified advertising. Recent research shows that
North of England Newspapers¹ classified sections are
the most widely read section in each publication.
Like most major newspapers, North
of England Newspapers carries a mix of private and trade
advertising which is clearly indexed for ease of use
by advertisers and readers alike. North of England Newspapers
strives to offer variety, consistency and above all,
choice through classified columns that include property,
motors, recruitment, articles for sale, announcements
and services.
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| Key
Facts |
| • |
When considering a list of
different local media, 43% of adults would find The Northern
Echo most useful for advertisements for jobs. |
| • |
40% of all adults placing
an advertisement in the last 12 months did so in The Northern
Echo. |
| • |
121,000 adults living within
North of England¹s marketing area have advertised in the
classified pages of any local newspapers. |
| • |
57% of adults expressing
a preference would find North of England Newspapers the
most useful for private advertisements and classified
advertising than any other title in the area. |
| • |
62,000 adults have placed
an advertisement with any North of England Newspaper title
within the last 12 months. |
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| Regional
Press |
| • |
Regional Press dominates
the classified advertising market place with 4 in 5 adults
looking at classified advertising in the regional press.*
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| • |
Consumers who looked at regional
press for classified advertising tend to do so on a regular
basis with a great majority claiming to look at this at
least once a week.* |
| • |
Almost all women who read
classifieds do so in their local or regional newspaper.* |
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*
Source Consumers Choice III (BJM) 1996 |
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