North of England Newspapers publishes
a range of products specifically designed to meet the
needs of the motoring marketplace. Saturday is the premier
day of the week with a minimum of 12 pages of motoring
classified advertising. Run-of-paper content is supplemented
by New Car, a quarterly colour tabloid distributed
with both The Northern Echo and the Darlington & Stockton
Times, which itself covers a wide range of new and used
car advertising each quarter. The Advertiser Free Series
offers the perfect complement to North of England Newspapers¹
paid-for-titles and carries a minimum of 20 pages of
classified motors advertising each week. This offers
advertisers a strong medium in which to promote all
types of car.
Market
Facts
•
The most popular makes of
cars within the North of England Newspapers marketing
area are: (in volume order)* 1. Ford 2. Vauxhall 3. Nissan
4. Peugeot 5. Volkswagen 6. Rover 7. Volvo 8. Renault
9. Fiat 10. Citroėn
•
Almost 20% of cars owned
in the North of England Newspapers marketing area are
between F and H registrations.*
•
Hatchbacks are the most
popular type of car in North of England Newspapers marketing
area.*
•
Adults living in North of England Newspapers marketing
area are more likely to spend between £4,000 and £6,999
on the cost of a car
* Source TGI, Experian
Key
Facts
•
Motoring is one of the most
popular sections in North of England Newspapers¹ titles.
•
Over 5 in 10 adults who
expressed a preference would find North of England Newspapers¹
titles most useful when thinking of buying a new car.
•
90,000 adults in the marketing
area of North of England Newspapers intend to buy a used
car within the next 12 months.
•
54,000 adults in the marketing
area of North of England Newspapers intend to buy a new
car within the next 12 months.
•
Over one fifth of the households
in the marketing area of North of England Newspapers have
2 cars.
