• North of England Newspapers
• The Northern Echo
• The Darlington &
Stockton Times
• Advertiser Free Series
• Advertiser North Series
• Advertiser South Series
• North Yorkshire Advertiser
• The Clarion
• Digital Media
• Classified Advertising
• Recruitment Advertising
• Property Advertising
• Motors Advertising
• Media Factory
 
 
The Northern Echo
Introduction

The Northern Echo was first published on January 1st 1870 and is one of the leading regional daily newspaper in the country with a daily redership of 173,000* in its 5% core area.

The Northern Echo provides a comprehensive international, national, regional and local news service and with its four very distinct editions, serves the entire North East and North Yorkshire whilst maintaining a local feel to its editorial coverage.

The Northern Echo's news and sports pages change throughout the night to ensure each area has it's own specially editionised service. Its features section includes top quality writing from award winning journalists on issues from current affairs to lifestyle and leisure.
Key Facts
5% Core Readership 173,000
Area Penetration 34%
Type Reqional Morning
Format Broadsheet
Time Spent Reading 35 minutes
Editions Four
Performance
• Readership of The Northern Echo across its marketing area is 34%
• 53% of readers of The Northern Echo do not read a national daily newspaper
• The most popular national newspaper is The Sun, which at 21% falls some way short of the daily audience achieved by The Northern Echo
• The Northern Echo provides good cumulative readership. An advertisement placed in The Northern Echo for one issue will reach 34% of all adults in the area. Coverage rises to 46% across four issues.
1 Issue 34% 4 Issues 46%
2 Issues 40% 5 Issues 48%
3 Issues 43% 6 Issues 49%
Readership Comparison
Sex

Age

The Northern Echo is equally balanced in terms of males and females and slightly biased towards the older age groups.
Platforms

The needs of the reader are diverse. Most want local, regional, national and international news. However, many also require in-depth feature articles and local information. In order to satisfy these needs, The Northern Echo produces several specialist supplements in addition to all of the regular daily platforms.

Our new Sports and Motors section on Saturday is the essential guide to Sport and Motoring, while our Monday Sports tabloid offers a round up of all the weekendıs major sporting action including a comprehensive local league results service..

An exciting monthly womenıs lifestyle supplement with an emphasis on fashion, food and personal matters.

A must for all motoring enthusiasts, this practical quarterly guide is packed with test drives, and all the latest price listings.

One of the North Eastıs most comprehensive weekly property guides is published every Friday in The Northern Echoıs main edition.

Published every Thursday, 7 Days+ is the essential weekly entertainments guide covering TV and satellite with full programme listings, cinema, video, music and other leisure activities.

Regular Daily Platforms

Local, regional, national and international news including: • In Brief • In depth features on major issues • Regular lifestyle interest articles • Quality business coverage • National and local sports news and results • Comprehensive, clearly indexed classified section • Womenıs Echo monthly supplement • TV and entertainment information • Local weather reports • Cartoon strips • Crossword • Readers letters

Circulation Area

Postal Districts Covered CA 17 DL1 to 17 DH 1 to 9 HG 1 to 5 SR 1 to 8 TS 1 to 11 TS13 to 29 YO 6,7,21,22
Socio-Economic Groups

The social class profile of The Northern Echo is a reasonable match to the population profiles.
Area Population Profile