Advertiser Free Series
Advertiser North Series
Advertiser South Series
North Yorkshire Advertiser
The Clarion
Digital Media
Motors Advertising
Media Factory
 
 
North of England Newspapers
Introduction

North of England Newspapers was established in 1903 when E.D. Walker sold The Northern Echo to the newly-formed North of England Newspaper Company Limited which was backed by the Joseph Rowntree Social Service Trust. Under the guidance of Arnold S. Rowntree, the chairman and Charles W Starmer, the manager, The Northern Echo became the foremost newspaper in the region, a position which it retains today. 1914 was also a significant year in the history of the company and saw the acquisition of the Darlington & Stockton Times and some of the Durham Advertiser Series of newspapers. On this foundation, North of England Newspapers has built an enviable reputation for producing some of Britainšs most respected and famous regional newspapers.

Today, North of England Newspapers produces a family of eight newspaper titles that includes The Northern Echo, the Darlington & Stockton Times and the Advertiser Series. Taken together these titles reach 437,000 readers in the North East of England and North Yorkshire every week.

Key Facts
Adult Population 2,060,269
Total Households 1,053,565
Core Area Readership Group 437,000
The Northern Echo 173,000
Darlington & Stockton Times 54,000
Advertiser North 131,000
Advertiser South 197,000
The Clarion 35,000
Core Area Coverage Group 66%
The Northern Echo 34%
Darlington & Stockton Times 32%
Advertiser North 73%
Advertiser South 71%
Newspaper Readership
North of England Newspapers are read by 66% of the adult population in the area. This can be compared with 52% who read any national daily newspaper.
Within the core marketing area covered by North of England Newspapers, the most popular national newspaper is The Sun. With an area penetration of 21% this title falls some way short of the coverage achieved by The Northern Echo.
*Source NOP '97
Portfolio of Products (Main Titles)
The Advertiser (Chester-le-Street)
The Advertiser (Consett & Stanley)
The Advertiser (Durham)
The Advertiser (North Yorkshire)
The Advetiser (Darlington, Aycliffe & Sedgefield)
The Advertiser (Wear Valley)
The Clarion
Darlington & Stockton Times
The Northern Echo
www.thisisthenortheast.co.uk
Marketing Areas
Cleveland North Yorkshire
Durham Tyne & Wear
Circulation Area

Sex

Age

Socio-Economic Groups

Area Population Profile